A note from our founders
From Hayley

Ever since Billie came onto the scene, we’ve spoken here and there throughout those years. I remember when I came across the music video for “When the Party’s Over”, and afterwards I watched an interview with her. I remember feeling like I was watching my teenage self navigate this world again. Her rise to stardom has been nothing short of extraordinary, and it really resonated with what I experienced when Paramore released our first album, but obviously nothing close to what she’s gone through. I think she’s so special, and I feel such a love towards her and her family. Billie’s artistry is something that really resonates with Good Dye Young, and her love for vibrant and electric hair colors makes her the perfect face of our Semi-Permanent Hair Color line.

FROM BRIAN

Prior to working with her for this campaign, I hadn’t been fortunate enough to meet Billie. But, from what I’ve seen from her throughout her career, and from Hayley’s friendship with her, I think she’s an absolute rockstar and we’re so lucky to have her be part of our Good Dye Young family. She has this fierce yet chill personality that really takes our Semi-Permanent Hair Color line to the next level.

RECREATE THE LOok with zero commitment

See which colors are Billie’s favorites.

Disclaimer: This is a project for a USC Annenberg graduate course. I am not affiliated with Good Dye Young nor Billie Eilish.